CONCEPT
It is a common misconception in Sri Lanka that women are inferior drivers that are an inconvenience to other commuters.
But the truth is that it is statistically proven that women are safer drivers, so what is lacking is not their skill, but our belief in
their confidence.
With that in mind, we made #drivelikeawoman, previously considered to be an insult, as a precious compliment that instills confidence in women around the world to get behind the wheel for this International Women's Day 2023
TEAM
Client: Allianz Insurance Sri Lanka
Agency: Isobar, Sri Lanka
Creative Group Head: Rajith Dilshan
Art Director: Shivantha Dawson
English Copywriter: Sasha Sallay
Account Manager: Dinali Rajapakse
